SearchCap: Google Rich Snippet Spam, AMP Report & Bing Ads Data

Below is what happened in search today, as reported on Search Engine Land and other sources.

From Search Engine Land:

• Google drops product rich snippets from airline pricing websites
  May 4, 2016 by Barry Schwartz

  Google confirmed they removed the ability for some airline sites, such as Trip Advisor and Expedia, to show product rich snippets in the search results.

• Bing Ads makes it easier to segment performance data like time of day and device
  May 4, 2016 by Ginny Marvin

  The feature is now live in all accounts.

• Google updates the AMP report in the Google Search Console
  May 4, 2016 by Barry Schwartz

  Five months after launching the AMP error report in the Google Search Console, Google has updated the report to make it easier to spot errors.

• AdWords Editor update: Frequency caps, review extensions, display app install campaigns
  May 4, 2016 by Ginny Marvin

  Version 11.4 is now available for download.

• Jane Jacobs’ Google Doodle marks 100th birthday of famous NYC community organizer
  May 4, 2016 by Amy Gesenhues

  Without formal training, Jacobs established herself as a renowned urban activist dedicated to protecting New York City’s urban landscape.

• Performing a manual backlink audit, step by step
  May 4, 2016 by Dave Davies

  Need to get rid of problematic or unnatural backlinks and not sure where to begin? In this helpful how-to, columnist Dave Davies outlines his process for performing a manual backlink audit.

• Brand bidding & PPC optimization: future of brand protection (part 8)
  May 4, 2016 by Lori Weiman

  What’s on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.

• 5 super-common SEO mistakes content marketers make
  May 4, 2016 by Stephan Spencer

  Obstacles are bound to arise in any SEO effort, but columnist Stephan Spencer reminds us that many of these are avoidable if you choose the correct approach.

• Branded query optimization for SEO
  May 4, 2016 by Clay Cazier

  Before jumping in to optimize for non-brand queries, columnist Clay Cazier reminds us to do what many paid search marketers already do: maximize our visibility for branded queries.

• Four steps to finding the right digital agency
  May 4, 2016 by Digital Marketing Depot

  The right digital partner can provide the perfect mix of creativity, technology and know-how to help your marketing adapt and thrive in a digital world. But how do you find the agency that fits? “Follow Four Steps to Finding The Right Agency” from Gartner for Marketers is your guide to conducting a successful agency search.

Recent Headlines From MarTech, Our Sister Site Dedicated To Internet Marketing:

• Twitter will bring its logged-out ads to the mobile web in Q2
• 60% of local SEOs are outsourcing more tasks in 2016 vs. 2015
• Content and SEO: Optimization from creation to conversion
• EverString now lets marketers create their own “lookalike” segments
• Lost in translation: What happens when a Facebook Messenger bot can’t understand you
• The benefits of creating a purpose-driven SEO strategy
• Owning your martech stack means owning privacy, too
• Putting the audience first in digital publishing and advertising
• MarTech Today: Adobe buys Livefyre, Tapjoy launches exchange & Pinterest acquires mobile tech talent
• AppWords Concierge: a new in-app assistant that “preempts search”

Search News From Around The Web:

Link Building

• How Google Sees Links from Other Languages & Countries, The SEM Post

Searching

• Answer: What are those smoke plumes?, SearchReSearch
• Google NHS Medial History: How to opt out, BGR
• Search Challenge (5/4/16): Which animals are associated with what professions?, SearchReSearch
• Yahoo tests remove the navigation bar, All Google Testing

SEO

• 4 Causes for Search Traffic Plateaus (and How to Fix Them), Quick Sprout
• An Exploration of Podcasting SEO in 2016, Moz
• Dividing a Website across Multiple Hosts Has No Negative Effect on SEO, SEO Theory
• Google On Using Sitemaps For Redirects: Keep Sitemap Live For 6 Months, Search Engine Roundtable
• How Google Handles a Site When It Changes Topic Focus, The SEM Post
• Time-Critical SEO Project Management – Classic or Agile?, The SEM Post

SEM / Paid Search

• The Basics Of Setting Up A Paid Search Campaign, PPC Hero

Search Marketing

• Google Referrer For Android Google Search App com.google.android.googlequicksearchbox, Search Engine Roundtable